Published 09 Jan 2018
New Coolaroo Shade Cloth Range
The new Coolaroo shade cloth range is currently transitioning into Australian retailers under new consumer-friendly branding. Following feedback that UV% block and quality grade were not overly-relevant or well understood by the consumer, the range is now segmented by usage. Simply, Coolaroo’s shade cloth range is now defined as ‘People Cover, ‘Garden Cover’ and ‘Screening’ (available in a light and heavy duty fabric) enabling an easier self-selection shopping experience.
A series of digital and Facebook ads will be running across the Summer to help promote the new Coolaroo ranges, now in store.